Material selection is the most critical factor in determining price and performance. For entry-level or promotional mats, PVC is cost-effective but must be phthalate-free. For the mid-range market, TPE (Thermoplastic Elastomer) is popular due to its recyclability, light weight, and excellent cushioning. For the premium or eco-conscious segment, Natural Rubber combined with PU (Polyurethane) or Cork is the gold standard, offering superior grip (even when wet) and biodegradability. Always ensure the material thickness (typically 4mm to 6mm) aligns with the intended use—thicker for joints protection, thinner for stability in balance poses.